Libghiti Delivery Service (Librity)

About This Project

Libghiti Delivery Service, now operating as Librity, was born from a simple observation: tourists visiting the northern coast of Morocco during summer months often needed quick access to essential items—food, drinks, beach equipment, and daily necessities—without leaving their accommodations. As a co-founder, I helped build a seasonal delivery service that addressed this gap in the market.

Operating during peak tourism seasons (May to July), the service focused on providing fast, reliable delivery solutions in tourist areas. The business model was designed to support both tourists seeking convenience and local businesses looking to reach a broader customer base during the high season.

Services Offered

Librity provides a comprehensive range of delivery services tailored to the needs of tourists and locals during the summer season:

Food Delivery

Local and international cuisine delivered directly to customers' doors. The service ensures meals arrive hot, fresh, and ready to enjoy, supporting both local restaurants and tourist satisfaction.

Fresh Beverages

Staying hydrated under the Moroccan sun is essential. The service delivers fresh, cold beverages to keep customers refreshed throughout their stay.

Beach Equipment

Beach essentials including towels, umbrellas, chairs, and other equipment are available for delivery or rental. This service eliminates the need for tourists to pack bulky items, making travel lighter and more convenient.

Daily Groceries

Essential products for extended stays are delivered directly to accommodations. This service handles grocery shopping and delivery, saving tourists time and effort during their vacation.

Express Delivery

Ultra-fast delivery service for urgent needs during stays in Morocco. This option ensures customers can get what they need quickly, addressing last-minute requirements.

Customized Services

For specific needs not covered by standard services, Librity offers personalized solutions. The team works directly with customers to find appropriate solutions for unique requests.

My Role and Achievements

As co-founder of Libghiti Delivery Service, I was involved in multiple aspects of the business:

• Business Development: Co-founded the seasonal delivery service and established operations in tourist areas of northern Morocco
• Operations Management: Processed over 500 deliveries during peak seasons, ensuring timely and accurate service delivery
• Customer Satisfaction: Maintained a 95% customer satisfaction rate through quality service delivery and responsive customer support
• Process Development: Developed operational processes and customer service protocols to ensure consistent service quality
• Logistics Optimization: Managed logistics and delivery optimization to improve efficiency and reduce delivery times
• Team Coordination: Coordinated delivery teams and managed day-to-day operations during high-demand periods

Future Innovation

Librity is evolving with plans for a mobile application that will revolutionize delivery services in Morocco. The planned app will offer:

• Speed: Ultra-fast deliveries to satisfy customers at any time
• Real-Time Tracking: Visualize order routes in real-time directly on the mobile application
• User-Friendly Interface: Intuitive design for simplified ordering in just a few clicks

This digital transformation will enhance the customer experience while streamlining operations and expanding the service's reach beyond the seasonal model.

Business Impact

The service successfully addressed a real market need in the tourism sector. By providing convenient delivery solutions during peak seasons, Librity:

• Enhanced the tourist experience by eliminating the need to leave accommodations for basic necessities
• Supported local businesses by connecting them with a broader customer base during high season
• Created employment opportunities for delivery personnel during peak tourism months
• Demonstrated the viability of seasonal business models in tourist areas
• Achieved high customer satisfaction (95%) through quality service and operational excellence

Lessons Learned

This entrepreneurial experience taught me valuable lessons about business operations, customer service, and adaptability:

• Resilience and Rapid Adaptation: Operating in a seasonal, high-demand environment required quick adaptation to changing circumstances and customer needs
• Logistics Management: Efficient logistics are critical to service quality—optimizing routes and delivery processes directly impacts customer satisfaction
• Customer Service Excellence: Maintaining high satisfaction rates requires consistent attention to service quality and responsive customer support
• Operational Processes: Well-defined processes and protocols are essential for scaling operations and ensuring consistency
• Seasonal Business Models: Understanding seasonal demand patterns and preparing for peak periods is crucial for success in tourism-dependent markets